SEO Expert

We are seeking a results-driven and analytical SEO Expert (3–5 Years Experience) to spearhead our organic search strategy and scale our digital visibility. In this role, you will take ownership of end-to-end search engine optimization initiatives—spanning technical health, on-page optimization, and high-impact authority building.

The ideal candidate bridges the gap between creative content and technical execution, possessing a deep understanding of evolving search engine algorithms, AI-driven search features (like AI Overviews/Generative Search), and data-driven analytics. You will work cross-functional with content writers, web developers, and marketing stakeholders to turn organic traffic into a predictable engine for business growth and lead generation.

1. Technical SEO & Site ArchitectureConduct comprehensive, regular technical SEO audits using tools like Screaming Frog, Google Search Console, and SEMrush. Identify and resolve critical site issues including crawl errors, broken links, duplicate content, and indexing blocks.
Monitor and optimize for Core Web Vitals, page load speed, and overall mobile responsiveness.
Implement and manage advanced structured data / schema markup to secure rich snippets and enhance SERP presence.
2. Keyword Strategy & Content OptimizationPerform high-value keyword research, gap analysis, and search intent mapping to identify scalable traffic opportunities. Optimize on-page elements (meta titles, descriptions, header tags, URL structures, and internal linking) to maximize relevance and click-through rates. Collaborate closely with content writers and copy teams by providing data-backed briefs, topic clusters, and optimization guidelines to align with E-E-A-T principles.
3. Off-Page SEO & Link BuildingFormulate and execute robust, white-hat link-building strategies to steadily grow domain authority and referral trust. Secure high-quality backlinks via digital PR, strategic outreach, guest posting, and unlinked brand mentions. Monitor backlink profiles regularly, disavowing toxic or spammy links to protect the site from algorithm penalties.
4. Performance Analytics & ReportingTrack, measure, and report on core SEO KPIs (organic traffic, keyword rankings, bounce rates, and conversion metrics) using GA4, Google Search Console, and Ahrefs/SEMrush. Build and maintain executive-ready dashboards, translating complex data trends into clear, actionable business insights.
5. Market Research & Algorithm AdaptabilityKeep a pulse on search engine algorithm updates, industry shifts, and emerging developments like generative search and AI search behaviors. Conduct continuous competitor benchmarking to unearth strategic blind spots and stay ahead of market trends.