B2B & B2C DUAL MARKETPLACE CASE STUDY

Ficci Flo Marketplace — Dual-Channel Trade & Seller Studio

Rooted in Tradition, Driven by Women. Engineering a multi-chapter B2B/B2C marketplace empowering female entrepreneurs across India with seller studios, automated RFQ negotiations, custom ad servers, and tiered settlement engines.

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https://ficciflomarketplace.com/chapter/amritsar

v2.4 Live

Ficci Flo Marketplace Platform & Seller Studio

badge Role

Lead E-Commerce Architect

storefront Domain

Dual B2B/B2C E-Commerce & Social Enterprise

code Tech Stack

Django 6 Python 3.12 Razorpay API Pillow Engine

bolt Impact

⚡ 15+ Active FLO Chapters

🛒 Dual B2B RFQ & B2C Checkout

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Executive Summary

FICCI FLO Marketplace is a multi-chapter dual-channel e-commerce ecosystem built specifically for women entrepreneurs, artisan clusters, and organic farming cooperatives operating under FICCI FLO (Federation of Indian Chambers of Commerce & Industry - Women's Wing).

By combining direct-to-consumer (B2C) retail shopping with bulk wholesale (B2B) quotation requests, multi-chapter vendor verification, custom banner ad servers, and automated commission settlement cycles, the platform enables hundreds of female founders to showcase, sell, and scale their unique products pan-India.

Marketplace Operations Friction

Solving Dual-Channel Trade & Vendor Challenges

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1. Dual B2B & B2C Pricing Conflict

Vendors needed to sell single units directly to retail buyers while simultaneously offering volume discounts and custom RFQ negotiations to B2B buyers.

check_circle Solution: Polymorphic ProductType (B2C/B2B/Both) & Quotation Engine.

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2. Multi-Chapter Organization & Compliance

FICCI FLO spans dozens of regional chapters (Amritsar, Delhi, Mumbai). Each vendor required chapter tagging, GSTIN/PAN verification, and HSN code compliance.

check_circle Solution: Chapter routing taxonomy & multi-stage compliance pipeline.

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3. Ad Space Monetization & Targeting

Promoting featured artisan collections and brand campaigns required localized banner slot management, pricing packages, and CTR analytics.

check_circle Solution: Ad Server with slot dimensions, chapter targeting & CTR metrics.

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4. Complex Vendor Commission & Payouts

Handling category-specific commissions, compounding GST rules, shipping deductions, and 7/14/21-day vendor settlement cycles manually was error-prone.

check_circle Solution: Automated VendorSettlement engine & commission rules matrix.

Architecture & Features

Core Software Modules

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1. Dual-Channel B2B RFQ & B2C Shopping Engine

Product Variations, Minimum Order Quantities (MOQ) & Direct Quotation Workflows

Enables vendors to publish products for retail checkout (B2C MRP & price) or wholesale trade (B2B bulk pricing & MOQ thresholds). Includes interactive buyer-seller enquiry messaging (Enquiry & Quotation) for negotiating custom prices, payment terms, and downloadable PDF quotes.

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2. Multi-Chapter Seller Studio & Compliance Pipeline

Chapter Directory, GSTIN/PAN Verification & Vendor Support Tickets

Features dedicated seller studios for female entrepreneurs with store front galleries, owner profile cards, order fulfillment dashboards, GST/PAN compliance tracking, and built-in vendor support tickets.

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3. Ad Placement & Impression Analytics Server

Slot Dimensions, Pricing Packages & Real-time CTR Tracking

Includes an ad engine supporting Home Sliders, Category Headers, and In-between Product List placements. Monetizes platform space with pricing packages (AdPricingPackage), campaign scheduling, chapter-specific ad filtering, and impression/click analytics (AdAnalyticsEvent).

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4. Dynamic Commission & Settlement Payout Engine

Category-Based Rules, GST Compounding & 7/14/21-Day Settlement Cycles

Automates net vendor payouts by calculating gross order revenue, applying category marketplace commissions (percentage or fixed), deducting settlement cycle fees, and accounting for GST tax rules (VendorSettlement).

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5. Member Subscription Tiers & Feature Gatekeeper

Product Listing Limits, RFQ Access & Featured Storefront Badges

Manages vendor membership tiers (VendorPackage) regulating product upload limits, enabling B2B RFQ access, custom store banners, and featured seller badges on the homepage.

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System Architecture Overview

┌─────────────────────────────────────────────────────────────────────────┐
│                     FICCI FLO Marketplace Web App                       │
│  (Django Templates + Tailwind CSS + Responsive Seller Studio Controls)  │
└────────────────────────────────────┬────────────────────────────────────┘
                                     │ Django Views, Middleware & Forms
┌────────────────────────────────────▼────────────────────────────────────┐
│                       Django 6 Marketplace Core Engine                  │
│ ┌──────────────────────┐ ┌──────────────────────┐ ┌───────────────────┐ │
│ │ Dual B2B/B2C Router  │ │ Ad Server & Analytics│ │ Settlement Engine │ │
│ └──────────┬───────────┘ └──────────┬───────────┘ └─────────┬─────────┘ │
└────────────│────────────────────────│───────────────────────│───────────┘
             │                        │                       │
┌────────────▼────────────────────────▼───────────────────────▼───────────┐
│                        Data & Integration Layers                        │
│     (Razorpay Gateway + PIL Image Processing + SQLite3/PyMySQL DB)       │
└─────────────────────────────────────────────────────────────────────────┘

Proven Results

Measurable Business Impact

15+

Active FLO Regional Chapters

Connecting female entrepreneurs from Amritsar to Pan-India.

100%

Automated Tax & Commission Payouts

Calculates GST and multi-tier payouts with zero manual error.

3.2x

Increase in Merchant Onboarding

Accelerated onboarding with Seller Studio & GST verification.

Payment Reconciliation Discrepancy

Protected with Razorpay webhooks and automated settlement logs.

psychology Key Engineering Takeaways

Polymorphic Dual-Pricing Data Models: Structured the product database to dynamically expose retail cart checkout for B2C items while opening interactive RFQ quotation threads for B2B wholesale transactions.
Context-Aware Ad Placement & Impression Tracking: Built an in-house ad server tracking impressions and clicks per campaign without degrading page rendering performance.
Automated Image Resizing & Watermarking: Integrated Pillow image processing in model save handlers to thumbnail uploaded category and store images to optimal size on submission.

EXPRESS INTEREST & TECHNICAL ENQUIRY

Interested in a Project Like FICCI FLO Bazaar?

Discuss custom development, live demos, or building a tailored platform with our senior engineering team.

layers Multi-Vendor E-Commerce & Marketplace

FICCI FLO Bazaar — B2B & B2C Multi-Vendor Marketplace

Scalable dual-pricing marketplace with vendor onboarding portals, automated commission splits, and native RFQ quotation negotiation engines.

SoftBuilt Engineering Commitments

check_circle Direct Senior Architect Access (No middlemen)
check_circle 100% IP & Source Code Ownership
check_circle 6–12 Week Rapid MVP Timeline
check_circle Strict Mutual NDA on Request

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